I've been thinking on this topic quite a bit lately, so seeing this was quite timely. At a publishing workshop I attended couple weeks ago the messaging was similar - build your audience first to be considered to be published. Validate the idea.
There’s a quiet layer to this audience-first model that really shows up in industries like luxury travel or high-end design,attention alone doesn’t move people. Status, trust, and timing do. I’ve built brand communities around those principles, and I’ve seen founders with loyal followings misread what their audience is actually willing to buy. That “insight” step can’t be rushed or outsourced. You have to live in the tension between what people say and what they’ll truly pay for.
Curious if you’ve seen launches that flopped despite having an audience,and what signs you look for early on to gauge real fit?
This is a good one
I've been thinking on this topic quite a bit lately, so seeing this was quite timely. At a publishing workshop I attended couple weeks ago the messaging was similar - build your audience first to be considered to be published. Validate the idea.
There’s a quiet layer to this audience-first model that really shows up in industries like luxury travel or high-end design,attention alone doesn’t move people. Status, trust, and timing do. I’ve built brand communities around those principles, and I’ve seen founders with loyal followings misread what their audience is actually willing to buy. That “insight” step can’t be rushed or outsourced. You have to live in the tension between what people say and what they’ll truly pay for.
Curious if you’ve seen launches that flopped despite having an audience,and what signs you look for early on to gauge real fit?